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ICNA Bay Area launches TV Ad Campaign
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For the first time in San Francisco Bay area a 30 sec TV ad showing the true face of Islam will be delivered over the air, satellite and cable broadcast on CBS. We have strategically timed this campaign to start soon after our Islam on Freeway Campaign and will end just before beginning of the Ramadan. This mass media campaign will target a broad demographic through a careful choice of 50 time slots in the morning, afternoon, evening and late night TV programs.
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The main objective of the ad is to give the viewers a chance to visualize the permeation of Islam across racial, geographical and ethnic boundaries. Some of the viewers may have never realized that there are approximately 7 million Muslims in America representing ~2% of population and that they do not have to travel far to experience the true face of Islam; all that is required is to visit a local Islamic Center, which may not be far from their homes. The viewers are encouraged to call 877-WHYISLAM toll free number to get answers to their questions where they can also request a free copy of Quran.
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